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Integrations Overview

Connect LeadMachine with your favorite tools to automate lead capture, sync data, and streamline your workflow.

Accessing Integrations

The Integrations page is the central hub for managing all your external connections.

To access:

Click your profile in the top-right navbar
Select Integrations from the dropdown

Alternative: Navigate via sidebar: Settings → Integrations

Note: Only Admin and SuperAdmin users can manage integrations.

Available Integrations

Lead Capture Integrations

These integrations automatically create leads in LeadMachine:

Marketing & Email Integrations

Business Operations

Advertising & Attribution

Identity & Authentication

Integration Page Layout

The Integrations page displays all available integrations as cards:

Integration Cards

Each card shows:

Integration logo/icon - Visual identifier
Integration name - e.g., "WordPress", "Shopify"
Status badge - Connected, Not Connected, or Action Required
Brief description - What the integration does

Status Indicators

Integration	Description	Documentation
-------------	-------------	---------------
WordPress	Capture leads from contact forms on your WordPress site	Setup Guide
Shopify	Sync customer data from your Shopify store	Setup Guide
Facebook Lead Ads	Import leads from Facebook ad campaigns	Setup Guide
LinkedIn Lead Gen	Receive leads from LinkedIn Lead Gen Form ads in real-time	Setup Guide
Webflow	Capture form submissions from Webflow sites	Setup Guide
Gravity Forms	Sync leads from Gravity Forms submissions	Setup Guide
Integration	Description	Documentation
-------------	-------------	---------------
MailChimp	Sync leads with your MailChimp audiences	Setup Guide
Email Automation	Send automated email sequences	Setup Guide
Integration	Description	Documentation
-------------	-------------	---------------
Google Calendar	Sync tasks and appointments	Setup Guide
DecoNetwork	Sync orders from DecoNetwork print shops	Setup Guide
Integration	Description	Documentation
-------------	-------------	---------------
LinkedIn Conversions API	Send server-side conversion events to LinkedIn for ad attribution	Setup Guide
Integration	Description	Documentation
-------------	-------------	---------------
LinkedIn Sign-In	Allow team members to sign in with LinkedIn	Setup Guide
Status	Meaning
--------	---------
Connected (green)	Integration is active and working
Not Connected (gray)	Integration available but not set up
Action Required (yellow)	Needs attention (expired token, missing config)
Error (red)	Connection failed, needs troubleshooting

Connecting an Integration

General Process

Navigate to the Integrations page
Find the integration you want to connect
Click the integration card
Follow the setup wizard (varies by integration)
Authorize access if required (OAuth)
Configure settings (mapping, sync options)
Click Save or Connect

OAuth Integrations

Some integrations (Shopify, Facebook, Google) use OAuth for secure authentication:

Click Connect on the integration card
You'll be redirected to the service's login page
Log in and authorize LeadMachine
You'll be redirected back with the connection active

API Key Integrations

Some integrations (WordPress, MailChimp) use API keys:

Click the integration card
Generate or retrieve your API key from the external service
Paste the API key into LeadMachine
Configure any additional settings
Click Save

Managing Connected Integrations

Viewing Settings

Click any connected integration to view/edit:

Connection status
Sync settings
Field mappings
Activity logs

Disconnecting

To disconnect an integration:

Click the connected integration card
Scroll to bottom of settings modal
Click Disconnect or Remove Integration
Confirm the disconnection

Note: Disconnecting does not delete previously synced data.

Refreshing Connections

If an OAuth token expires:

Click the integration card
Click Reconnect or Refresh Token
Re-authorize in the popup window
Connection will be restored

Integration Settings by Type

WordPress Plugin

Settings available:

Company ID (for plugin configuration)
API key generation
Form field mappings
Default lead status for WordPress submissions

See WordPress Plugin Setup for complete instructions.

Shopify

Settings available:

Connected store URL
Customer sync options
Order sync options
Webhook configuration

See Shopify Integration for complete instructions.

MailChimp

Settings available:

API key
Server prefix
Audience selection
Field mappings
Sync direction (one-way or two-way)

See MailChimp Integration for complete instructions.

Facebook Lead Ads

Settings available:

Connected Facebook pages
Ad accounts
Lead form selection
Default tags for imported leads

See Facebook Lead Ads for complete instructions.

LinkedIn Lead Gen

Settings available:

Connected LinkedIn Ad Account
Lead Gen Form list and toggles
Webhook status
Conversions API (CAPI) token and rules

See LinkedIn Lead Gen for complete instructions.

Webflow

Settings available:

Site ID
Webhook URL
Webhook secret
Form mappings

See Webflow Integration for complete instructions.

Google Calendar

Settings available:

Connected calendar
Sync preferences
Event creation settings

See Google Calendar for complete instructions.

DecoNetwork

Settings available:

API credentials
Store connection
Order sync preferences
Customer matching rules

See DecoNetwork Integration for complete instructions.

Troubleshooting

Integration Won't Connect

Check:

You have Admin or SuperAdmin role
The external service account has proper permissions
Your browser allows popups (for OAuth)
Any firewall/VPN isn't blocking the connection

Sync Not Working

Check:

Integration shows "Connected" status
Sync settings are enabled
Field mappings are correct
Check the integration's activity log for errors

OAuth Token Expired

Solution:

Click the integration card
Click Reconnect
Re-authorize access
Sync will resume automatically

API Key Invalid

Solution:

Generate a new API key in the external service
Update the key in LeadMachine
Click Save
Test the connection

Webhook Not Receiving Data

Check:

Webhook URL is correctly configured in external service
LeadMachine webhook endpoint is accessible
Webhook secret matches (if applicable)
Check server logs for incoming requests

Best Practices

Security

Rotate API keys regularly, especially if team members leave
Use dedicated API accounts when possible
Review connected integrations periodically
Disconnect unused integrations to reduce attack surface

Data Hygiene

Set up field mappings carefully to avoid duplicates
Use lead deduplication rules when syncing
Review imported leads regularly for quality
Clean up test data after setting up integrations

Monitoring

Check integration status weekly
Review sync logs for errors
Set up notifications for sync failures
Monitor lead volume to detect anomalies

Getting Help

For integration-specific issues:

Check the integration's documentation (linked above)
Review the troubleshooting section
Submit a support ticket:

- Click the Support icon (headset) in the navbar - Include the integration name - Describe what's not working - Include any error messages

Email: [email protected]

Last Updated: February 2026