AI Summary Generation Guide

Learn how to use LeadMachine's AI to automatically generate summaries of leads, interactions, and notes.

What is AI Summary?

AI Summary uses Gemini AI to analyze all information about a lead and create concise, actionable summaries:

  • Overview of the lead and their company
  • Key points from all notes and interactions
  • Current status and next steps
  • Qualification assessment
  • Recommended actions
  • When to Use AI Summary

    Perfect for:

  • Preparing for a call or meeting
  • Taking over a lead from another team member
  • Reviewing leads you haven't touched in weeks
  • Quickly qualifying incoming leads
  • Briefing management on lead status
  • Saves time:

  • No need to read through dozens of notes
  • Get context in 30 seconds instead of 10 minutes
  • Understand lead history at a glance
  • Generating a Summary

    Single Lead Summary

  • Open lead detail page
  • Click Generate Summary button
  • Wait 5-10 seconds for AI processing
  • Summary appears at top of lead profile
  • What's Analyzed

    AI reviews all available information:

    Lead data:

  • Name, company, industry
  • Job title and role
  • Contact information
  • Lead source and type
  • Enrichment data:

  • Company size and revenue
  • Technologies used
  • Recent news
  • Social profiles
  • Interaction history:

  • All notes and comments
  • Status changes
  • Email history
  • Call logs
  • Meeting notes
  • Current state:

  • Current status
  • Assigned user
  • Last contact date
  • Next follow-up
  • Summary Content

    A typical summary includes:

    Overview Section:

  • Who the lead is
  • Their company and role
  • Why they're in your CRM
  • Key Points:

  • 3-5 most important facts
  • Main pain points or needs
  • Budget/decision authority
  • Timeline
  • Interaction History:

  • Summary of past conversations
  • What was discussed
  • What was promised
  • Any concerns raised
  • Status & Next Steps:

  • Current pipeline stage
  • Recommended next action
  • Priority level
  • Potential obstacles
  • Example:

    
    John Smith - Senior Marketing Director at TechCorp

    OVERVIEW: TechCorp is a 150-person SaaS company in the marketing automation space. John is evaluating lead management solutions to replace their current spreadsheet-based system. Budget approved for Q4.

    KEY POINTS: • Primary pain point: losing leads between marketing and sales • Timeline: Decision by end of Q3, implementation Q4 • Budget: $15K annually approved • Decision maker: John + VP of Sales approval needed • Competitor: Currently evaluating HubSpot

    RECENT ACTIVITY: • 8/15: Initial demo completed, positive feedback on workflow automation • 8/20: Sent pricing proposal, no response yet • 8/25: Follow-up email sent • Current: Waiting for response, should follow up 9/1

    RECOMMENDATION: HIGH PRIORITY - Follow up immediately. John mentioned needing decision by end of month. Offer to set up call with VP of Sales. Emphasize workflow automation advantages over HubSpot.

    Bulk Summary Generation

    Generate summaries for multiple leads:

  • Navigate to Leads list
  • Select leads (checkboxes)
  • Click Bulk ActionsGenerate Summaries
  • Confirm generation
  • Processing begins (5-10 seconds per lead)
  • When to use bulk:

  • Preparing for weekly pipeline review
  • Cleaning up stale leads
  • Transferring leads to new team member
  • Quarterly lead audit
  • Auto-Summary

    Automatically generate summaries:

    On-Demand Auto-Summary

    Configure when summaries generate:

  • SettingsCompanyAI Settings
  • Auto-Generate Summary:
  • - ☑ After 5+ notes added - ☑ When lead becomes hot - ☑ Before first meeting - ☐ Weekly for all active leads
  • Click Save
  • Smart triggering:

  • AI knows when summary would be helpful
  • Doesn't generate if nothing has changed
  • Refreshes when significant updates occur
  • Manual Refresh

    Update an existing summary:

  • Open lead detail page
  • Click Refresh Summary
  • New summary replaces old
  • Incorporates latest notes and changes
  • Refresh when:

  • After important call or meeting
  • Status change (e.g., Demo → Proposal)
  • New enrichment data added
  • Taking over lead from teammate
  • Using Summaries

    Quick Review

    Before calling a lead:

  • Open lead
  • Read AI Summary first
  • Scan recent notes for details
  • Make the call informed
  • Benefits:

  • Never caught off-guard
  • Reference specific past conversations
  • Sound prepared and professional
  • Team Handoffs

    When reassigning a lead:

  • Generate fresh summary
  • Assign to new team member
  • They read summary for context
  • Smooth transition, nothing lost
  • Include in handoff:

  • AI Summary
  • 2-3 most recent notes
  • Any upcoming deadlines
  • Management Reporting

    Use summaries for pipeline reviews:

  • Generate summaries for top deals
  • Export to share with management
  • Discuss based on AI recommendations
  • Make informed decisions
  • Summary Settings

    Customize Summary Format

  • SettingsCompanyAI Settings
  • Summary Preferences:
  • - Length: Brief / Standard / Detailed - Focus: Overview / Next Steps / Full History - Tone: Professional / Casual
  • Save
  • Length options:

  • Brief (50-100 words) - Quick snapshot
  • Standard (150-250 words) - Balanced
  • Detailed (300-500 words) - Comprehensive
  • Focus options:

  • Overview - Who they are, what they need
  • Next Steps - What to do now
  • Full History - Complete interaction timeline
  • Summary Privacy

    Control who sees summaries:

  • SettingsCompanyPrivacy
  • AI Summaries:
  • - Visible to: Lead owner / All team / Admins only
  • Save
  • Recommendations:

  • Most teams: "Lead owner"
  • Small teams: "All team"
  • Sensitive data: "Admins only"
  • AI Summary Credits

    Each summary uses AI credits:

    PlanMonthly Credits
    ----------------------
    Starter50 summaries
    Professional300 summaries
    Business1,000 summaries
    EnterpriseUnlimited

    Check balance:

  • SettingsBillingAI Credits
  • View summaries generated this month
  • See reset date
  • Credit usage:

  • Generate summary = 1 credit
  • Refresh summary = 1 credit
  • Failed generation = 0 credits
  • Best Practices

    When to Generate Summaries

    High value:

  • ✓ Complex deals with long history
  • ✓ Before important calls/meetings
  • ✓ Leads with 10+ notes
  • ✓ When taking over from teammate
  • ✓ Stale leads you're revisiting
  • Low value:

  • ✗ Brand new leads (nothing to summarize)
  • ✗ Leads with 1-2 notes (just read them)
  • ✗ Dead/lost leads
  • ✗ Test/spam leads
  • Optimize for Quality

    Better summaries with:

  • Detailed notes (not just "Called, no answer")
  • Status changes documented
  • Next steps clearly stated
  • Pain points recorded
  • Decision criteria noted
  • Poor summaries result from:

  • Sparse notes
  • No interaction history
  • Missing key details
  • Inconsistent documentation
  • Review and Edit

    AI summaries are helpful but:

  • May miss nuance
  • Could misinterpret sarcasm
  • Might emphasize wrong points
  • May be outdated quickly
  • Always:

  • Read the full summary
  • Verify key facts
  • Add manual note if AI missed something
  • Refresh after major updates
  • Combine with Notes

    Best workflow:

  • Read AI Summary for overview
  • Review 2-3 most recent notes
  • Check enrichment data
  • Make informed outreach
  • Don't rely on summary alone for critical decisions.

    Troubleshooting

    Summary is Generic

    Problem: Summary doesn't help, too vague

    Cause: Not enough information to work with

    Solutions:

  • Add more detailed notes to lead
  • Enrich the lead first
  • Wait until more interactions logged
  • Accept some leads can't be well-summarized
  • Summary is Wrong

    Problem: AI misunderstood something

    Solutions:

  • Add clarifying note
  • Edit incorrect information
  • Regenerate summary
  • Report issue to improve AI
  • Summary Won't Generate

    Problem: Button spins but no summary appears

    Solutions:

  • Wait 30 seconds
  • Refresh page
  • Try again
  • Check if out of credits
  • Contact support if persists
  • Out of Credits

    Problem: "No summary credits available"

    Solutions:

  • Wait for monthly reset
  • Upgrade plan
  • Purchase additional credits
  • Prioritize most important leads
  • Advanced Tips

    Summary + Enrichment

    Best results using together:

  • Enrich lead - Get company data
  • Add your notes - Document interactions
  • Generate summary - AI combines everything
  • Export Summaries

    Include summaries in exports:

  • LeadsExport
  • Check Include AI summaries
  • Download CSV
  • Use for reporting or importing to other tools.

    Summary in Email

    Reference summary when emailing:

  • Generate summary
  • Copy key points
  • Personalize your email
  • Send informed outreach
  • Example email:

    
    Hi John,

    Following up on our demo from 8/15 where we discussed automating your lead handoff between marketing and sales...

    I know you mentioned needing to decide by end of Q3. Would you be available this week to bring your VP of Sales into the conversation?

    Looking forward to hearing from you.

    Privacy & Data Use

    What AI Analyzes

    AI reads:

  • Lead basic information
  • All notes and comments
  • Enrichment data
  • Interaction history
  • Public information
  • Never includes:

  • Other leads' data
  • Other companies' data
  • Private/confidential notes (if marked)
  • Data Security

  • Summaries generated in real-time
  • Not stored permanently (regenerated on demand)
  • Follows same permissions as lead data
  • GDPR compliant
  • Accuracy

    AI summaries are:

  • Generally accurate for facts
  • Helpful for quick context
  • Time-saving for busy teams
  • But may:

  • Miss subtle nuances
  • Misinterpret ambiguous notes
  • Emphasize less important details
  • Become outdated
  • Always verify before making important decisions.

    Getting Help

    Email: [email protected]

    Include:

  • Lead name/ID
  • Summary generated (copy/paste)
  • What's wrong or missing
  • Your current credit balance

Last Updated: October 2025